Redesigned the user interface of an electronics service platform by conducting user research and usability testing to identify pain points, and improved accessibility and responsive design using wireframes and prototypes in Figma and FigJam

Collaborated in migrating a static site to a dynamic React application for a family archival platform, conducting iterative reviews with clients to align the platform features with their needs and goals

Developed an integrative platform combining multiple community management tools (Google Photos, Calendar, Blog), leveraging Google API and facial recognition for improved user experience and automation, reducing manual organization time by 40%

Designed and developed 4+ custom WordPress themes for clients in the tourism industry with a 90% satisfaction rate, focusing on usability. Delivered custom HTML, CSS, and PHP solutions that elevated clients’ branding and provided them with full autonomy in managing their sites.

Created UI/UX documentation and instructional guides, enabling clients to maintain and update their sites independently

Implemented an automated system for tracking Resident Advisor (RA) performance and residence wellbeing, streamlining data collection and improving the efficiency of RA performance reviews by 50%

Conducted data analysis on residence life operations, identifying trends in student engagement across different year groups, and providing actionable insights to inform user-centered programming and performance strategies

Created and presented detailed evaluation reports to RAs and coordinators, aligning residence feedback and rating with actionable insights to optimize programming and budget allocation

Collaborated with public safety teams to develop a system for tracking student lockout fines, improving process efficiency and providing data-driven insights to support decision-making for campus safety.

Directed a team of 7 designers to establish a cohesive brand identity for the hackathon across three major cities (Hanoi, Saigon, and Da Nang), ensuring consistency in visuals and messaging

Partners with the Marketing Team to design user-focused social media content for platforms like Facebook and the official website, contributing to the recruitment of 700+ hackathon participants through Google Forms

Collaborated with the Technology Team to create intuitive web interfaces, enhancing user experience and improving online visibility for event promotion and participant engagement.

Designed branded assets, including event banners, digital collateral, and social media templates, increasing engagement on Facebook by showcasing modern, vibrant visuals aligned with the hackathon’s mission

Conducted data analysis on sales and marketing performance for the ASHIMA Restaurant Chain, proposing a data-driven Q4 marketing campaign that leveraged social media trends over traditional discount strategies.

Created customer personas for loyal and potential customers, recommending strategic implementations across owned media (Instagram, Spotify, Facebook) and paid media through partnerships with KOLs/KOCs.

Designed user-friendly digital assets such as menus and wine catalogs using Adobe Creative Suite, applying UI/UX principles to enhance customer engagement and operational efficiency.

Applied usability and accessibility best practices to optimize digital touchpoints across marketing materials, ensuring seamless experiences for customers and stakeholders.